Frequently Asked Questions

1. What is The Marketing Center?

The Marketing Center for Social Security Law Practices is a marketing consulting firm and advertising agency that specializes in helping Social Security Disability attorneys build profitable legal practices.

Founded in 1991, the agency has legal clients in over 120 cities across the United States.

2. Do they work with non-attorney advocates?

No, The Marketing Center only works with actual law firms.

3. What if my cash flow is tight?

The Marketing Center is familiar with cash flow issues common in the Social Security Disability legal profession, and we’re quite flexible. If cash becomes tight, it’s possible to skip a few months. On the other hand, the additional cases you’ll sign up from running commercials consistently will eventually create more profits. This is a long-term solution to the “feast-or-famine” cash flow you may be experiencing now as your current pattern of doing business.

4. What is the trial period length?

The Marketing Center offers a trial period of only three months for its non-Internet services, so you can see for yourself how it’s working. After the three-month trial period, your commitment is month-to-month. We want you to stay with The Marketing Center because you’re happy with the results you get!

5. What is the “one-client-per-TV-area” policy?

In broadcast and print marketing, the ethical high standard is to work with non-competing clients. This is to ensure that a law firm signed on within an area gets the very best we have to give. Our agency regularly turns away interested attorneys because markets are already taken. Clients of The Marketing Center have exclusive access to our TV commercials in their markets. It’s the right thing to do.

If you’re unsure if your area is still available, just send us an email or call toll free.

6. Do I have to appear in my own commercial?

It’s NOT necessary, unless you wish to do so. The Marketing Center offers a variety of styles and messages. Some utilize a dignified spokesperson. Others feature tasteful graphics to convey your message.

If you do wish to appear in your own commercials, you will be impressed with The Marketing Center’s high production standards and experienced crew.

7. Is television marketing too expensive?

Not if you have skilled media negotiators, like the professionals at The Marketing Center. Not only do we negotiate for the best airtime rates, we have many suggestions and strategies for stretching your dollars. Most attorneys have started with modest budgets and then chosen to grow their campaigns, and their law practices, over time. But, you’re under no obligation to grow. You can find the level that is right for you.

In most cities, your first new case or two per month will pay for that entire month’s marketing campaign! Your profits grow exponentially. The professional media negotiators at The Marketing Center really make a difference!

8. What if I get more calls than my firm can handle?

Television marketing is a flexible medium. It’s almost like a spigot. You can always choose to trim back your amount of airtime exposure (and your budget) to tap down the flow of new cases. This will reduce the number of callers, while saving you money. When your firm is again ready for more cases, the original television advertising level can be restored.

9. Is it unprofessional for lawyers to utilize television marketing?

Not necessarily. A national American Bar Association study reported that while the public dislikes “tacky” law firm television commercials, there are appropriate alternatives available, such as the marketing created by The Marketing Center. When a law firm uses television marketing in a dignified manner, the public has a better opinion of that particular law firm than of all other law firms in the area. The Marketing Center is nationally recognized for creating legal marketing (including television, print and Internet) that reflects good taste and professionalism.

10. What do I do next?

Call 1-800-397-0909 to schedule a complimentary consultation, or email info@themarketingcenter.com for more information.

For us to recommend a plan and a budget, we’ll ask some questions about your law firm to make a better analysis.

Take control of your financial future. Call today while your market is still available!