Branding

Lawyers can learn from world's best companies.

When the new sign went up for the sixth office of disability attorney Jeff Diamond, he chuckled, "When did I become a brand?" These days, it's not Jeff the disability attorney that The Marketing Center is promoting; it's The Jeff Diamond Law Firm brand.

Branding is not just for breakfast foods anymore. Savvy disability attorneys are using it to cut through the clutter in an increasingly competitive field.

General Mills, General Motors...now disability law firms

Jeff Diamond's legal marketing is benefiting from the same disciplined approach used by advertisers from General Mills to General Motors.

"Too many law firms present an inconsistent, fractured image," explains Marketing Center account manager Katie Hiatt. "Branding is the approach used by the world's most successful marketers. If you work with the right marketing professionals, they help you focus ALL your messages, from the creation of a logo, slogans, ad copy and even sounds, to reinforce your position in the marketplace."

When branding was brand new

The term branding actually comes from the iconic American cowboy who would brand his cattle to let everyone to know this was not just cattle: this was his cattle. It's the same with today's products and services.

Brands establish who stands behind a product or service. They create a perception of quality and consistency. Brand identity involves a disciplined approach that says once an identity is determined, elements of that image are used throughout all consumer touchpoints – from business cards to websites to television commercials.

The Marketing Center's Nathan Chapman explains, "Synergy is created by a well considered, consistent message throughout all platforms. That's why for our television commercial shoots we offer to bring in a photographer to create identical images to be used in print and on the Internet."

With today's competition, "Branding is critical."

Jeff Diamond explained, "Claimants can't evaluate your firm by reading a brief or watching you in a hearing. They evaluate you by your public image. We wanted our image to stand out, to represent us as a firm committed to quality."

He summarizes, "In today's era of national disability law firms, branding is critical."

See samples and learn more!

To see how The Marketing Center improved Jeff Diamond's website, here is a "before" and "after."

Before

After

How can your law firm grow even in a highly competitive environment, contact us!