For Alabama attorney, it’s the journey that counts.

Marketing Center helps attorney build success to see the world

"When you're far away from home, you discover yourself," says Alabama disability attorney Micki Beth Stiller.

Indeed, travel and change have created a fascinating trail in Micki Beth's life. Though she has been to places as exotic as Holland, Finland, China, Morocco, and Thailand, no destination can exceed the inner discoveries she has made about herself and her love of her profession.

A Change of Plans

Micki Beth didn't start her journey aspiring to be an attorney. During college, she wanted to be a city planner. It was during an internship in the Cleveland city planning office that she saw politicians and budget problems kill plans for a small, charming urban park—created with community input-. This was not the profession for her.

Around this time, Micki Beth watched the televised trial of the Chicago 7—the group accused of inciting riots at the 1968 Democratic National Convention. She decided that "law was a much more powerful tool for changing lives."

Across the Country

She completed law school and then went to work for the Legal Services Corporation, where, for the next 10 years, she served the poor. Because of her desire to explore new places, she frequently asked to be transferred: from California, to Ohio, to New Hampshire, and finally to Alabama—her home now for more than 30 years.

The Perfect Field

In 1985, Micki Beth began working with an attorney in Birmingham who ran a large private practice. Knowing of her love of justice and helping the poor, the attorney gave her all of his Social Security disability cases. "This is the perfect field for you," he said.

And it was. She joined NOSSCR and attended her first disability conference. Soon after she opened her own disability law practice.

Micki Beth first promoted her new office with "Yellow Pages and a tiny ad in the newspaper." Then a friend produced a television commercial for her. Six months later, she contacted The Marketing Center for Social Security Law Practices.

With The Marketing Center "the numbers went up dramatically"

Still using that same commercial, she asked The Marketing Center to negotiate with the television stations for the airtime schedules. "The numbers went up dramatically," she says, "just by letting them handle the media buying."

"Close to 20 years ago," agency founder Nathan Chapman remembers, "Micki Beth was there at our agency's very first television shoot featuring our attorneys in their own spots. This spring we filmed her in High Definition. Micki Beth has always been willing to explore new directions."

It's a Big World: The Marketing Center helps her see it!

Now Micki Beth oversees a team of 20 employees in three full-time and three part-time offices. Her disability law practice covers four television markets in Alabama and Georgia.

Television marketing has helped her improve the lives of thousands of needy claimants, as well as giving her the financial freedom for - a life of - exploration.

"The marketing did what I hoped," she says. "It's a big world," she adds. Micki Beth intends to see it.

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